• International Marketing, 6ed, Isv

International Marketing, 6ed, Isv

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AED 34.04 AED 36.71 25.0%

ISBN : 9788184958591
Publisher : Jaico Publishing House
Author : masaaki kotabe
Binding : Paperback
Weight : 0.35 (in KGs)
Category : General
Sub Category : N/A
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Sub Category 2 : N/A

International Marketing 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals.

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