With the advent of industrialisation followed by the information revolution, the world has witnessed a complete reshaping of general lifestyle, especially dietary habits. These seismic changes not only encompass the type of food consumed but also the way it’s produced, prepared, and stored, leading to a staggering increase in food allergies on a global scale. So far, India has remained relatively immune to this epidemic, mainly due to the preservation of traditional food habits, particularly in the non-metropolitan regions. However, as development surges forward and the Western lifestyle is more rapidly adopted, this immunity is gradually waning. Dr Arif Ahmed, a noted allergist and paediatrician, has taken the lead in raising awareness about the impending crisis of food allergies. In his new book, he tackles this pressing issue head-on and offers invaluable insights into prevention and management strategies to effectively combat food allergies.