Strategic Management: Text and Cases, now in its ninth edition, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant and present a balanced outlook in all the fields. It draws on the latest research done by management scholars and insights from executives to balance accessibility with rigor. Salient Features: 1) Topics that require students to develop insights on how to address complex issues and understand how strategy concepts can enhance their career success are reinforced using sections like “Issues for Debate†and “Reflecting on Career Implications†2) The concepts are explained using ample examples from the management practice in the text and this is further reinforced with the “Strategy Spotlights†section 3) Separate chapters on role of intellectual assets in value creation (Chapter 4), entrepreneurial strategy and competitive dynamics (Chapter 8), and fostering entrepreneurship in established organizations (Chapter 12) are included in this book 4) Throughout the text, examples are provided from a wide range of companies and government to demonstrate how data analysis is done by them 5) An exhaustive coverage of international business/international management is given 6) The section “Executive Insights: The Strategic Management Process†introduces a nationally recognized leader and explores several key issues related to strategic management 7) At the end of each chapter, there are four different types of questions/exercises that should help students assess their understanding and application of material – Summary review questions, 8) Experiential exercises, Application questions and exercises, and Ethics questions 9) Key strategy concepts are introduced in a clear and concise manner and are followed by relevant and interesting examples from business practice 10) The text provides a solid grounding in ethics, globalization, environmental sustainability, and technology 11) Many of the key concepts taught in the book can be applied to start-up firms and smaller businesses, which is important particularly for students who have plans to work in such firms
