But what does the future hold? Can the BRICs sustain their exceptional levels of growth? Which other nations will drive economic power further south and east? In this landmark book Jim O'Neill, chairman of Goldman Sachs Asset Management, shares his insights on how and why he developed one of the most compelling economic concepts of our time. He sets out the 'Next 11' concept for the set of fast-growing countries that could have a BRIC-like impact on the world (Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey and Vietnam). And he redefines those that offer the strongest potential for transformation as Growth Markets.